..vELA e pROMOZIONE..

'Sailing sponsorship, and sponsorship in general, should be envisioned in a long term perspective', said Sven Österberg, General Manager, Volvo Event Management Sweden. 'And it is essential to plan a long time ahead; at least 1–2 years.' 

'The sailing industry has an obsession with television', added Richard Moore, CEO, Capitalize. 'Does sailing have a strong appeal to a wide audience on TV? The answer is no.'

..no, non il solito carrello di bolliti-federali che si parlano addosso in qualche evento mangia&bevi in location pagata dai tesserati e dall'erario.. bensì qualcosa di un tantinello più concreto.